What Can A Small Business Marketing Consultant Do To Help You Grow Your Business?

Think back to the time you started your business. Chances are it was because you enjoyed being in a particular industry – you had a passion about your product or service, and wanted to share it with the world. But did you ever stop and say to yourself, “I can’t wait to market this business”? Probably not. That unfortunately is why many of today’s small businesses fail. The owners try everything they can think of to save their business, yet they miss out on the one opportunity that can turn their business into true success: hiring a small business marketing consultant.

A small business marketing consultant specializes in learning the top ways to market a business; creates strategies that will help businesses double, even triple their current profits; and teaches the most effective methods for increasing the bottom line of any business.

In today’s business world, there are two types of small business marketing consultants:

* Traditional small business marketing consultants

* Online small business marketing consultants

A traditional small business marketing consultant can help you create a marketing strategy using traditional tools. They understand how to advertise your business. They understand the importance of branding. They can help you write copy, and create dynamic promotional pieces. In short, they understand how to marketing your business well in the traditional environment.

But if someone has been in the marketing field for a number of years, and understands traditional marketing venues well, what they may not be good at is making the transition to the online world. And there is a world of difference between traditional and online marketing.

An online small business marketing consultant understands the same strategies used in traditional marketing. They understand advertising. They understand branding. They understand the importance for creating dynamic promotional pieces. But from there is where the differences begin.

An online small business marketing consultant realizes that you sell differently online than you do off. It takes different strategies, different copy, and different promotional materials to succeed online. Not only should a consultant provide you with traditional methods, but they should make sure these methods feed the online world as well.

For example, a postcard sent out direct mail has always been a successful tool. But if you send out that postcard asking for the reader to take one action step – heading to a website to sign up for a free report – you success rate for that postcard will improve dramatically.

While this technique may seem simple, there are many techniques just like this that can bridge the traditional and online world together, and make your business stronger and more profitable. It’s all in what you know – and whom you ask to help make it a possibility.

Copyright 2006 Vision Business Concepts Inc

Small Business Marketing FAQs

What is a small business? The government has introduced certain criteria including the number of employees, annual receipts, affiliates and other applicable factors to identify a small business. It can be quickly determined by using SBA’s NAICS (North American Industry Classification System) Lookup. Enter the business description; NAICS will locate the business type in the resulting table.

What is marketing? Marketing refers to the commercial processes involved in promoting, selling and distributing a product or service.

What does marketing involve? Marketing is an organizing tool. The four basic aspects of marketing include the four Ps such as product, price, promote and provide. It involves market research, formulating strategy and selling based on two important principles. The first principle states that all company policies and activities should be directed toward satisfying customer needs. The second is that profitable sales volume is more important than maximum sales volume.

What is marketing strategy? Marketing strategy is the summary of the marketing goals. It is the formulation of the methods used to achieve the marketing objective.

What are the major constraints for small business marketing? The major constraints for small business marketing include budget limitations, lack of adequate resources and tough competition.

What are the important collateral marketing materials? Collateral marketing materials consist of printed marketing materials. They include brochures, business cards and news letters.

What is the importance of advertising in small business marketing? Advertising plays an important role in small business marketing. It helps to influence people with attractive marketing materials such as banners, sign boards, magazine and directory ads as well as trade booth displays.

Microsoft Dynamics Service for Microsoft Business Solutions

When it comes to Information Technology (IT), “Microsoft” is the first name that sparks in our mind. Being an IT giant, it offers a wide range of software development as well as hardware services. Microsoft dynamic service is an essential part of MS enterprise integration services. Along with enterprise integration services, Microsoft also offers various development platforms, application re-engineering, cloud hosting, and WHQL teasing.

Microsoft allows you to develop advanced Microsoft business solutions such as CRM, accounting applications ERP, regulatory solutions, and much more. You can develop Microsoft dynamic solutions by using Microsoft dynamics service like:

  • MS Dynamics Axapta
  • MS Dynamics Solomon
  • MS Dynamics Navision
  • Custom CRM Development
  • Dynamics Great Plains

Develop Microsoft Dynamics Solutions with MS Dynamics Axapta

By using MS Dynamics Axapta, you can build an ERP solution for the enterprise. Build collaborative Microsoft Business Solutions that bring your customers, employees, partners, suppliers, vendors, etc. at the one platform. Dynamics services of MS offers easy change management, improved productivity, simplified compliances, and much more. It allows to integrate multi item dimension, multi language capacity, and many other features.

Microsoft Dynamics Service for MS Dynamics Solomon

With the help of MS Dynamics Solomon, you can create regulatory and accounting applications for your enterprise. The Microsoft business solutions offer a wide range of development like account management, project management, complex regulatory compliance process for different authority, and so on. It provides simplified and user friendly development that makes the business processes smoothens.

Create Microsoft Business Solutions with MS Dynamics Navision

You can use MS enterprising Navision to develop any customized features and special functionalities for your dynamics solutions as per your industry domain. Dynamics Solutions of Microsoft can address your business objectives and enhance the bottom line. MS enterprising NAV also allows to develop variety of modules like services management, supply chain management, sales and marketing, analytics, etc.

Use Microsoft Dynamics Service to Build Custom CRM Development

Under the Microsoft enterprising solutions, you can develop custom CRM applications as per your specified business needs. You can create sales solutions, customer service solutions, marketing solutions, etc. for the enterprise. You can integrate various functionalities like cross sell and up sell, customer interaction, identifying business changes, managing knowledge resources, and much more. It also allows to endorse your marketing campaign on the CRM based Microsoft business solutions.

Dynamics Great Plains for Microsoft Dynamics Solutions Development

To develop any business analysis and reporting features, you can use Dynamics Great Plains. Microsoft enterprising service makes right information available to the right person at multiple points. The Dynamics Great Plains helps in rapid information access and distribution, change identification and management, and respond quickly to changes.

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